Between the lines

A mixed methods research study

UX Research | Research Design | User Behaviours
Case Study

Figma

Figma

ChatGPT

ChatGPT

Perplixity AI

Perplixity AI

Between the lines

A mixed methods research study

UX Research | Research Design | User Behaviours
Case Study

Figma

Figma

ChatGPT

ChatGPT

Perplixity AI

Perplixity AI

The Problem

Instant messaging now dominates friendships, replacing face-to-face chats and calls. Platforms like WhatsApp and Instagram make staying connected easy but create new expectations for quick replies. This constant immediacy often leads to anxiety, misunderstandings, and trust issues.

 Research shows that response speed affects relationship satisfaction.

01
Initial Sensing
Survey
Participants aged 18–35, of any gender, who actively use text-based digital platforms (e.g., WhatsApp, Instagram DMs, SMS, Email) to maintain friendships were selected through convenience sampling.
02
Development
Semi Structured Interviews
03
Clarity
Card Sorting
04
Depth
Think aloud protocol + Cognitive load analysis
01
Initial Sensing
Survey
Participants aged 18–35, of any gender, who actively use text-based digital platforms (e.g., WhatsApp, Instagram DMs, SMS, Email) to maintain friendships were selected through convenience sampling.
02
Development
Semi Structured Interviews
03
Clarity
Card Sorting
04
Depth
Think aloud protocol + Cognitive load analysis

From the survey responses, it was identified that,
primarily two categories of people responded differently to questions,
and their responses were indicative of variability in direct & indirect psychological impact of delayed replies. The categories are ↓

Now it's time for..

Click the folio to launch cards
Click the folio to launch cards

The card sorting

To better understand participants’ perceptions of texting behaviors, we conducted a card sorting activity. Participants were given common texting scenarios (e.g., delayed replies, consistent texting, sudden ghosting) and asked to: – Group them based on how they made them feel or react – Label each group in their own words – Explain why certain behaviors felt positive, negative, or neutral This revealed the subjective meanings, emotional triggers, and comfort zones tied to texting habits in digital communication.

Una persona con una camiseta negra y pantalones de color claro está de pie en la cima rocosa de una montaña al atardecer, sosteniendo una cámara frente a su cara para tomar una foto. Un mar de nubes se extiende detrás de ellos, iluminado por la luz dorada del sol poniente.
Card sorting 1
Una persona con una camiseta negra y pantalones de color claro está de pie en la cima rocosa de una montaña al atardecer, sosteniendo una cámara frente a su cara para tomar una foto. Un mar de nubes se extiende detrás de ellos, iluminado por la luz dorada del sol poniente.
Card sorting 1
Una persona con una camiseta negra y pantalones de color claro está de pie en la cima rocosa de una montaña al atardecer, sosteniendo una cámara frente a su cara para tomar una foto. Un mar de nubes se extiende detrás de ellos, iluminado por la luz dorada del sol poniente.
Card sorting 1

Representative personas

Representative personas

Tab 1 of 2: Persona 1

Progress up until this point.. just summed up

Thematic Analysis

Thematic Analysis

To capture participants’ real-time thought processes while performing a task, revealing cognitive strategies and decision-making,

we decided to do a..



Think Aloud Protocol (TAP)

Think Aloud Protocol (TAP)

Our survey suggested..

Then we conduct a

Cognitive Load Analysis

Objective:

To Identify overload or underload &

Come to clearer and more reasoned conclusions

for people with Read Receipts : ON

for people with Read Receipts : ON

When read receipts are turned off, the pressure to respond immediately is reduced, but the cognitive load doesn’t disappear, especially for users who care deeply about how they’re perceived (Category 1). 




These individuals still experience high mental effort during steps like deciding whether to reply and second-guessing their drafts, often because of internal social expectations rather than system-driven urgency. For more task-oriented users (Category 2), the most taxing part is writing the message itself. 




This shows that even in the absence of external cues like “seen,” delayed responses still come with a cognitive and emotional cost; one shaped more by individual psychology than app design.

for people with Read Receipts : OFF

for people with Read Receipts : OFF

When read receipts are turned off, the pressure to respond immediately is reduced, but the cognitive load doesn’t disappear, especially for users who care deeply about how they’re perceived (Category 1). 




These individuals still experience high mental effort during steps like deciding whether to reply and second-guessing their drafts, often because of internal social expectations rather than system-driven urgency. For more task-oriented users (Category 2), the most taxing part is writing the message itself. 




This shows that even in the absence of external cues like “seen,” delayed responses still come with a cognitive and emotional cost; one shaped more by individual psychology than app design.

This analysis highlights that delayed messaging isn’t just a logistical issue.. it carries a real cognitive and emotional weight, shaped by how individuals perceive social expectations.

Understanding these hidden mental processes is essential for designing more empathetic communication systems.. ones that support users not just in sending messages, but in navigating the psychological load of connection in a digital age.

That's it folks!

I appreciate you reading this :)

I'd be delighted to know what you think.

Reach out, and I’ll take care of the rest

© 2025 Please don’t copy me — I barely survived making this once

Made with 10% skill and 90% hopes by Vansh Vashisht

Reach out, and I’ll take care of the rest

© 2025 Please don’t copy me — I barely survived making this once

Made with 10% skill and 90% hopes by Vansh Vashisht

Reach out, and I’ll take care of the rest

© 2025 Please don’t copy me — I barely survived making this once

Made with 10% skill and 90% hopes by Vansh Vashisht