Third Align
Third Align
A Full Funnel & Demand-Gen Agency
A Full Funnel & Demand-Gen Agency
Brand Identity | UX/UI Design
Case Study
Brand Identity | UX/UI Design
Case Study
Figma
Figma
Figma
Figma
Photoshop
Photoshop
Photoshop
Photoshop
Perplixity AI
Perplixity AI
Perplixity AI
Perplixity AI
Case Study Views
Behance
Aiding in studio reach
Endorsements
Across all touchpoints
Akash (founder at Izart Studio, and now ThirdAlign) entrusted me with a project that felt daunting at first. We knew the brand identity needed soul ; it had to reflect everything we wanted to convey. But, establishing a presence in an already saturated market is more complicated than I anticipated. It needed delicate thought. So, like any storyteller would, we went to the drawing board and started with the plot.
We needed to play to our strengths., which is why we decided to convey the function through form itself. A future-forward, cohesive design system was imperative for a project like this. We approached it with considerations that extended beyond the language an ICP would typically respond to. The visual identity was crafted around the 3C offering, while the experiential website aimed to optimise clarity and perception.
drag your finger to view construction
Tonality
Every element is intentional.
Tuned for clarity, credibility, and confident delivery across complex B2B landscapes.
Through a lot of changes in the brand's visual design.. one thing was clear. We needed to grab a hold of the person by keeping it all simple. Perfect and pretty. It's supposed to resonate with the viewer before we even start verbally addressing them. Every element from, typography to layout, communicates intelligence without arrogance, structure without rigidity. It signals a brand that is confident, collaborative, and quietly authoritative.
Let's talk website..
That one important place that holds the power to convince someone to just go for it.
The UX was designed to feel calm, confident, and focused.. mirroring how the brand aims to work with enterprise buyers. Every assumption drawn and addressed: clear structure, measured pacing, and minimal noise. The goal was to earn trust through clarity, not a spectacle, letting the experience itself embody alignment and precision.
Designed like a sales conversation,
not a typical website scroll.
Each section follows a deliberate sequence:
Context → Framework → Validation → Conversion.
This linear narrative mirrors the logic of how enterprise buyers evaluate partnerships, reducing cognitive load and creating intuitive understanding.
Cognitive clarity with the 3C offering.
Each section is designed to visually separate and simplify a complex methodology, using consistent spacing, typography hierarchy, and numbering for effortless recall.
Scroll animation paired with an object derived from logomark, indicating deeply ingrained services philosophy, highlights a consistent experience.
Instead of motion overload, micro-interactions are used sparingly, guiding attention, not demanding it. The calm rhythm of scroll and pacing keeps the user immersed, mirroring the brand’s composure and confidence.
Case Study Views
Behance
Aiding in studio reach
Endorsements
Across all touchpoints
Akash (founder at Izart Studio, and now ThirdAlign) entrusted me with a project that felt daunting at first. We knew the brand identity needed soul ; it had to reflect everything we wanted to convey. But, establishing a presence in an already saturated market is more complicated than I anticipated. It needed delicate thought. So, like any storyteller would, we went to the drawing board and started with the plot.
We needed to play to our strengths., which is why we decided to convey the function through form itself. A future-forward, cohesive design system was imperative for a project like this. We approached it with considerations that extended beyond the language an ICP would typically respond to. The visual identity was crafted around the 3C offering, while the experiential website aimed to optimise clarity and perception.
drag your finger to view construction
Tonality
Every element is intentional.
Tuned for clarity, credibility, and confident delivery across complex B2B landscapes.
Through a lot of changes in the brand's visual design.. one thing was clear. We needed to grab a hold of the person by keeping it all simple. Perfect and pretty. It's supposed to resonate with the viewer before we even start verbally addressing them. Every element from, typography to layout, communicates intelligence without arrogance, structure without rigidity. It signals a brand that is confident, collaborative, and quietly authoritative.
Let's talk website..
That one important place that holds the power to convince someone to just go for it.
The UX was designed to feel calm, confident, and focused.. mirroring how the brand aims to work with enterprise buyers. Every assumption drawn and addressed: clear structure, measured pacing, and minimal noise. The goal was to earn trust through clarity, not a spectacle, letting the experience itself embody alignment and precision.
Designed like a sales conversation,
not a typical website scroll.
Each section follows a deliberate sequence:
Context → Framework → Validation → Conversion.
This linear narrative mirrors the logic of how enterprise buyers evaluate partnerships, reducing cognitive load and creating intuitive understanding.
Cognitive clarity with the 3C offering.
Each section is designed to visually separate and simplify a complex methodology, using consistent spacing, typography hierarchy, and numbering for effortless recall.
Scroll animation paired with an object derived from logomark, indicating deeply ingrained services philosophy, highlights a consistent experience.
Instead of motion overload, micro-interactions are used sparingly, guiding attention, not demanding it. The calm rhythm of scroll and pacing keeps the user immersed, mirroring the brand’s composure and confidence.
Case Study Views
Behance
Aiding in studio reach
Endorsements
Across all touchpoints
Akash (founder at Izart Studio, and now ThirdAlign) entrusted me with a project that felt daunting at first. We knew the brand identity needed soul ; it had to reflect everything we wanted to convey. But, establishing a presence in an already saturated market is more complicated than I anticipated. It needed delicate thought. So, like any storyteller would, we went to the drawing board and started with the plot.
We needed to play to our strengths., which is why we decided to convey the function through form itself. A future-forward, cohesive design system was imperative for a project like this. We approached it with considerations that extended beyond the language an ICP would typically respond to. The visual identity was crafted around the 3C offering, while the experiential website aimed to optimise clarity and perception.
drag your finger to view construction
Tonality
Every element is intentional.
Tuned for clarity, credibility, and confident delivery across complex B2B landscapes.
Through a lot of changes in the brand's visual design.. one thing was clear. We needed to grab a hold of the person by keeping it all simple. Perfect and pretty. It's supposed to resonate with the viewer before we even start verbally addressing them. Every element from, typography to layout, communicates intelligence without arrogance, structure without rigidity. It signals a brand that is confident, collaborative, and quietly authoritative.
Let's talk website..
That one important place that holds the power to convince someone to just go for it.
The UX was designed to feel calm, confident, and focused.. mirroring how the brand aims to work with enterprise buyers. Every assumption drawn and addressed: clear structure, measured pacing, and minimal noise. The goal was to earn trust through clarity, not a spectacle, letting the experience itself embody alignment and precision.
Designed like a sales conversation,
not a typical website scroll.
Each section follows a deliberate sequence:
Context → Framework → Validation → Conversion.
This linear narrative mirrors the logic of how enterprise buyers evaluate partnerships, reducing cognitive load and creating intuitive understanding.
Cognitive clarity with the 3C offering.
Each section is designed to visually separate and simplify a complex methodology, using consistent spacing, typography hierarchy, and numbering for effortless recall.
Scroll animation paired with an object derived from logomark, indicating deeply ingrained services philosophy, highlights a consistent experience.
Instead of motion overload, micro-interactions are used sparingly, guiding attention, not demanding it. The calm rhythm of scroll and pacing keeps the user immersed, mirroring the brand’s composure and confidence.
